Author: ralf
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Case Study: 1400% visibility increase in 6 months through E-E-A-T of the source entity

In this article, I would like to show the background, implementation and results of a read more

The most important ranking methods for modern search engines

Modern search engines can rank search results in different ways. Vector Ranking, BM25, and Semantic read more

Digital brand building: The interplay of (online) branding & customer experience

Digital brand building or branding is one of the central topics in online marketing. Read read more

How to become a really good SEO

I’ve been doing SEO for 15+ years now and it’s been a long road of read more

Helpful content: What Google really evaluates?

Since the first Helpful Content Update in 2022, the SEO world has been thinking about read more

Interesting Google patents & research papers for search and SEO in 2024

In this article I would like to contribute to archiving well-founded knowledge from Google patents read more