Online Marketing Blog by Olaf Kopp for SEO & Content-Marketing

How does Google search (ranking) may be working today

Google has disclosed information about its ranking systems. With this information, my own thoughts and read more

The role of successful SEO: Consultant, interface and enabler

The SEO world has changed a lot in the last 10 years and with it read more

All you should know as an SEO about entity types, classes & attributes

There is little information about the important elements of the Google Knowledge Graph such as read more

Micro intents and their role in the customer journey

During my Google Core Update analyses, it became clear to me that classifying keywords according read more

How does Google understands search terms by search query processing?

This article deals with the role of entities in the interpretation of search queries. I read more

Knowledge Panels & SERPs for ambiguous search queries

A major challenge for Google is the delivery of knowledge panels and SERPs for search read more

Evolution of Marketing: From Advertising to Content – From Push to Pull

Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more

How Google can identify and interpret entities from unstructured content?

Knowledge databases like the Knowledge Graph challenge Google with the task of balancing completeness and read more

How does Google process information from Wikipedia for the Knowledge Graph?

The biggest challenge for Google with regard to semantic search is identifying and extracting entities, read more

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

This article deals with how Google identifies and ranks appropriate content for entity-related search queries read more

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Online-Marketing Blog by Olaf Kopp

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

Google’s journey to a semantic search engine

What is Digital Authority Management? Role and tasks of a Digital Authority Manager

The most interesting Google patents and scientific papers on E-E-A-T

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

All you should know as an SEO about entity types, classes & attributes

Micro intents and their role in the customer journey

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

Google’s journey to a semantic search engine

What is Digital Authority Management? Role and tasks of a Digital Authority Manager

The most interesting Google patents and scientific papers on E-E-A-T

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

All you should know as an SEO about entity types, classes & attributes

Micro intents and their role in the customer journey

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

How does Google search (ranking) may be working today

The role of successful SEO: Consultant, interface and enabler

All you should know as an SEO about entity types, classes & attributes

Micro intents and their role in the customer journey

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How Google can identify and interpret entities from unstructured content?

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

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