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Online-Marketing Blog by Olaf Kopp

In this online marketing blog you will find some of my contributions that I have published since 2010. You can find more articles in my online marketing guide for advanced users on sem-deutschland.de (only in german). Have fun in reading my insights!

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How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Insights from the Whitepaper “How Google fights misinformation” on E-A-T and Ranking

How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Insights from the Whitepaper “How Google fights misinformation” on E-A-T and Ranking

How does Google process information from Wikipedia for the Knowledge Graph?

The biggest challenge for Google with regard to semantic search is identifying and extracting entities, read more

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

This article deals with how Google identifies and ranks appropriate content for entity-related search queries read more

Insights from the Whitepaper “How Google fights misinformation” on E-A-T and Ranking

In 2019, Google presented a very interesting whitepaper titled “How Google Fights Disinformation” at the read more

Natural language processing to build a semantic database

This article is a short introduction to the topic of an entity based index relevant read more

Google’s journey to a semantic search engine

In this post I would like to discuss what steps and innovations have brought Google read more

E-A-T & topical brand positioning as a critical success factor in SEO

The topical positioning in topics relevant to your company is the basis for users and read more

Von Haltung, Bauchgefühl, Werten & Unternehmensphilosophie

Der aktuelle Fokus auf die Haltung im Marketing und Unternehmertum hat mich dazu bewegt, diesen Beitrag read more

Social Media Marketing Diplomarbeit: Viral-, Word of Mouth und Buzz-Marketing

2006 habe ich mich in meiner Diplomarbeit mit dem Thema Social Media Marketing und insbesondere read more

Die Ausbreitung von Innovationen nach Rogers

Wer sich mit der Verbreitung von Informationen in sozialen Netzwerken aber auch der Etablierung von read more

Word-of-Mouth-Entwicklung von Social Communities: Netzeffekt und kritische Masse

Hier ein etwas kürzeres Unterkapitel aus meiner Diplomarbeit zum Thema Entwicklung und Wachstum von Social read more

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Latest Posts

  • How does Google search (ranking) may be working today
  • Most interesting Google Patents for SEO in 2022
  • A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)
  • The role of successful SEO: Consultant, interface and enabler
  • All you should know as an SEO about entity types, classes & attributes
  • What are Micro Intents?
  • How does Google understands search terms by search query processing?
  • Knowledge Panels & SERPs for ambiguous search queries

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