Online-Marketing Blog by Olaf Kopp

Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization

Generative AI assistants like ChatGPT or Claude and AI search engines like Perplexity or Google read more

What is the Google Shopping Graph and how does it work?

The Google Shopping Graph is an advanced, dynamic data structure developed by Google to enhance read more

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How Google can personalize search results?

The personalization of search results is one of the last steps in the ranking process read more

The dimensions of the Google ranking

The ranking factors at Google have become more and more multidimensional and diverse over the read more

Case Study: 1400% visibility increase in 6 months through E-E-A-T of the source entity

In this article, I would like to show the background, implementation and results of a read more

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The most important ranking methods for modern search engines

Modern search engines can rank search results in different ways. Vector Ranking, BM25, and Semantic read more

How to become a really good SEO

I’ve been doing SEO for 15+ years now and it’s been a long road of read more

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Helpful content: What Google really evaluates?

Since the first Helpful Content Update in 2022, the SEO world has been thinking about read more

Interesting Google patents & research papers for search and SEO in 2024

In this article I would like to contribute to archiving well-founded knowledge from Google patents read more

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Information gain score: How it is calculated? Which factors are crucial?

Information gain is one of the most exciting ranking factors for modern search engines and read more