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Online-Marketing Blog by Olaf Kopp

In this online marketing blog you will find a lot of stuff about (semantic) SEO, E-E-A-T and marketing in general. Have fun in reading my insights! Feel free to stay in contact with me via my newsletter or LinkedIn. Have a look at the worldwide first database of search related patents and research papers.

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E-E-A-T: Discovery and evaluation of high quality ressources

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

Learning to Rank (LTR): A comprehensive introduction

Quality Classification vs. Relevance Scoring in search engines

How Google evaluates E-E-A-T? 80+ ranking factors for E-E-A-T

Query document matching: How are queries matched with documents in information retrieval?

Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization

What is the Google Shopping Graph and how does it work?

Interesting Google patents & research papers for search and SEO in 2024

How does Google search (ranking) may be working today

E-E-A-T: Discovery and evaluation of high quality ressources

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

Learning to Rank (LTR): A comprehensive introduction

Quality Classification vs. Relevance Scoring in search engines

How Google evaluates E-E-A-T? 80+ ranking factors for E-E-A-T

Query document matching: How are queries matched with documents in information retrieval?

Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization

What is the Google Shopping Graph and how does it work?

Interesting Google patents & research papers for search and SEO in 2024

How does Google search (ranking) may be working today

Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization

Generative AI assistants like ChatGPT or Claude and AI search engines like Perplexity or Google read more

What is the Google Shopping Graph and how does it work?

The Google Shopping Graph is an advanced, dynamic data structure developed by Google to enhance read more

Only for SEO Research Suite member

How Google can personalize search results?

The personalization of search results is one of the last steps in the ranking process read more

The dimensions of the Google ranking

The ranking factors at Google have become more and more multidimensional and diverse over the read more

Case Study: 1400% visibility increase in 6 months through E-E-A-T of the source entity

In this article, I would like to show the background, implementation and results of a read more

Only for SEO Research Suite member

The most important ranking methods for modern search engines

Modern search engines can rank search results in different ways. Vector Ranking, BM25, and Semantic read more

How to become a really good SEO

I’ve been doing SEO for 15+ years now and it’s been a long road of read more

Only for SEO Research Suite member

Helpful content: What Google really evaluates?

Since the first Helpful Content Update in 2022, the SEO world has been thinking about read more

Interesting Google patents & research papers for search and SEO in 2024

In this article I would like to contribute to archiving well-founded knowledge from Google patents read more

Only for SEO Research Suite member

Information gain score: How it is calculated? Which factors are crucial?

Information gain is one of the most exciting ranking factors for modern search engines and read more

« Previous 1 2 3 4 … 6 Next »

Categories

  • Blog-Highlights (24)
  • Content-Marketing (3)
  • Digital Branding (1)
  • E-E-A-T (11)
  • Entrepreneurship (2)
  • General (3)
  • Google Patents (5)
  • LLMO (4)
  • Only for SEO Research Suite member (8)
  • Search Engine Optimization (SEO) (41)
  • Semantic Search (11)
  • Social-Media-Marketing (2)
  • Uncategorized (1)

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Hi! Keep in touch and don't miss blogposts and new SEO related patents and research papers!

In my blog , podcasts or as a guest author I publish articles every month. Every week I analyse new SEO related patents & papers for my SEO Research Suite. Interested? I'll keep you informed nearly every week about my articles and new analysis of search related patents and research papers in my database. I publish content almost every day on Linkedin. You can follow me there also!

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