Online-Marketing Blog by Olaf Kopp

Digital brand building: The interplay of (online) branding & customer experience

Digital brand building or branding is one of the central topics in online marketing. Read read more

Only for SEO Research Suite member

E-E-A-T: Discovery and evaluation of high quality ressources

The assessment of the Quality and authority of websites is crucial for search engines and read more

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

There are many definitions and explanations of E-E-A-T, but few are truly tangible. This article read more

Only for SEO Research Suite member

Learning to Rank (LTR): A comprehensive introduction

In the age of the internet and vast amounts of data, the ability to find read more

Only for SEO Research Suite member

Quality Classification vs. Relevance Scoring in search engines

SEOs should know the difference between relevance scoring and quality classification. Relevance scoring is an read more

How Google evaluates E-E-A-T? 80+ ranking factors for E-E-A-T

In 2022 I published an overview of E-E-A-T signals for the first time, which Google read more

Query document matching: How are queries matched with documents in information retrieval?

Query-document matching is the core process of a search engine, where a system identifies the read more

Prompt Engineering Guide: Tutorial, best practises, examples

Prompt engineering is an essential skill to maximize LLM potential, providing methods to control and read more

What is the Google Shopping Graph and how does it work?

The Google Shopping Graph is an advanced, dynamic data structure developed by Google to enhance read more

Only for SEO Research Suite member

How Google can personalize search results?

The personalization of search results is one of the last steps in the ranking process read more