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Online-Marketing Blog by Olaf Kopp

In this online marketing blog you will find some of my contributions that I have published since 2010. You can find more articles in my online marketing guide for advanced users on sem-deutschland.de (only in german). Have fun in reading my insights!

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Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Word-of-Mouth-Entwicklung von Social Communities: Netzeffekt und kritische Masse

Hier ein etwas kürzeres Unterkapitel aus meiner Diplomarbeit zum Thema Entwicklung und Wachstum von Social read more

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Latest Posts

Relevance, pertinence and quality in search engines
How does Google search (ranking) may be working today
Most interesting Google Patents for SEO in 2022
A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)
The role of successful SEO: Consultant, interface and enabler
All you should know as an SEO about entity types, classes & attributes
What are Micro Intents?
How does Google understands search terms by search query processing?

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