Evolution of Marketing: From Advertising to Content – From Push to Pull

Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more

How does Google process information from Wikipedia for the Knowledge Graph?

The biggest challenge for Google with regard to semantic search is identifying and extracting entities, read more

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

This article deals with how Google identifies and ranks appropriate content for entity-related search queries read more

Insights from the Whitepaper “How Google fights misinformation” on E-A-T and Ranking

In 2019, Google presented a very interesting whitepaper titled “How Google Fights Disinformation” at the read more

Natural language processing to build a semantic database

This article is a short introduction to the topic of an entity based index relevant read more

Google’s journey to a semantic search engine

In this post I would like to discuss what steps and innovations have brought Google read more

E-A-T & topical brand positioning as a critical success factor in SEO

The topical positioning in topics relevant to your company is the basis for users and read more