Graph RAG Meets the Open Knowledge Format (OKF) — A New Foundation for Generative Engine Optimization
For most of the last two decades, search engine optimization revolved around a stable unit read more
Brand Context Optimization: A Practical Step-by-Step Guide
This guide helps you systematically optimize how AI systems (LLMs like ChatGPT, Gemini, Perplexity) and read more
Brand Identity Blocks for Brand Context Optimization
In this article, I would like to introduce you to the concept of brand identity read more
Brand Context Optimization: How to Write Text About Your Brand (for Companies, Persons and Products)
Search engines and large language models extract structured facts from your text — parsing sentences, read more
Guide to Brand Context Optimization for Generative Engine Optimization (GEO)
In many discussions about generative engine optimization, too little distinction is made between the different read more
What we can learn about Googles AI Search from the official Vertex & Cloud documentation
As an SEO professional, understanding the intricate mechanisms behind Google’s search and generative AI systems read more
What we can learn from DOJ trial and API Leak for SEO?
With the help of Google Leak Analyzer, I have compiled all insights from the DOJ read more
From Query Refinement to Query Fan-Out: Search in times of generative AI and AI Agents
The introduction of generative AI, LLMs and AI Agents, represents a significant evolution in search read more
Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization
Generative AI assistants like ChatGPT or Claude and AI search engines like Perplexity or Google read more
E-E-A-T: Discovery and evaluation of high quality ressources
The assessment of the Quality and authority of websites is crucial for search engines and read more