E-E-A-T: Google ressources, patents and scientific papers
E-E-A-T has become one of the most important ranking influences for Google search results since read more
Google’s journey to a semantic search engine
In this post I would like to discuss what steps and innovations have brought Google read more
What is Digital Authority Management? Role and tasks of a Digital Authority Manager
Digital Authority Management can close the gap between brand and SEO. This is an overview read more
Relevance, pertinence and quality in search engines
To the basics in Information Retrieval, so the science behind search engines , belong the read more
All you should know as an SEO about entity types, classes & attributes
There is little information about the important elements of the Google Knowledge Graph such as read more
Micro intents and their role in the customer journey
During my Google Core Update analyses, it became clear to me that classifying keywords according read more
How does Google understands search terms by search query processing?
This article deals with the role of entities in the interpretation of search queries. I read more
Knowledge Panels & SERPs for ambiguous search queries
A major challenge for Google is the delivery of knowledge panels and SERPs for search read more
Evolution of Marketing: From Advertising to Content – From Push to Pull
Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more
How does Google process information from Wikipedia for the Knowledge Graph?
The biggest challenge for Google with regard to semantic search is identifying and extracting entities, read more