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E-E-A-T: Google ressources, patents and scientific papers

E-E-A-T has become one of the most important ranking influences for Google search results since read more

Google’s journey to a semantic search engine

In this post I would like to discuss what steps and innovations have brought Google read more

What is Digital Authority Management? Role and tasks of a Digital Authority Manager

Digital Authority Management can close the gap between brand and SEO. This is an overview read more

Relevance, pertinence and quality in search engines

To the basics in Information Retrieval, so the science behind search engines , belong the read more

All you should know as an SEO about entity types, classes & attributes

There is little information about the important elements of the Google Knowledge Graph such as read more

Micro intents and their role in the customer journey

During my Google Core Update analyses, it became clear to me that classifying keywords according read more

How does Google understands search terms by search query processing?

This article deals with the role of entities in the interpretation of search queries. I read more

Knowledge Panels & SERPs for ambiguous search queries

A major challenge for Google is the delivery of knowledge panels and SERPs for search read more

Evolution of Marketing: From Advertising to Content – From Push to Pull

Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more

How does Google process information from Wikipedia for the Knowledge Graph?

The biggest challenge for Google with regard to semantic search is identifying and extracting entities, read more

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