Relevance, pertinence and quality in search engines
To the basics in Information Retrieval, so the science behind search engines , belong the read more
All you should know as an SEO about entity types, classes & attributes
There is little information about the important elements of the Google Knowledge Graph such as read more
Micro intents and their role in the customer journey
During my Google Core Update analyses, it became clear to me that classifying keywords according read more
How does Google understands search terms by search query processing?
This article deals with the role of entities in the interpretation of search queries. I read more
Knowledge Panels & SERPs for ambiguous search queries
A major challenge for Google is the delivery of knowledge panels and SERPs for search read more
Evolution of Marketing: From Advertising to Content – From Push to Pull
Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more
How does Google process information from Wikipedia for the Knowledge Graph?
The biggest challenge for Google with regard to semantic search is identifying and extracting entities, read more
How can Google identify and rank relevant documents via entities, NLP & vector space analysis?
This article deals with how Google identifies and ranks appropriate content for entity-related search queries read more
Insights from the Whitepaper “How Google fights misinformation” on E-A-T and Ranking
In 2019, Google presented a very interesting whitepaper titled “How Google Fights Disinformation” at the read more
Natural language processing to build a semantic database
This article is a short introduction to the topic of an entity based index relevant read more