Content from the blog
The most important ranking methods for modern search engines
Modern search engines can rank search results in different ways. Vector Ranking, BM25, and Semantic read more
Digital brand building: The interplay of (online) branding & customer experience
Digital brand building or branding is one of the central topics in online marketing. Read read more
How to become a really good SEO
I’ve been doing SEO for 15+ years now and it’s been a long road of read more
Helpful content: What Google really evaluates?
Since the first Helpful Content Update in 2022, the SEO world has been thinking about read more
Interesting Google patents & research papers for search and SEO in 2024
In this article I would like to contribute to archiving well-founded knowledge from Google patents read more
Information gain score: How it is calculated? Which factors are crucial?
Information gain is one of the most exciting ranking factors for modern search engines and read more