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What is the Google Shopping Graph and how does it work?

The Google Shopping Graph is an advanced, dynamic data structure developed by Google to enhance read more

How Google can personalize search results?

The personalization of search results is one of the last steps in the ranking process read more

LLMO: How do you optimize for the answers of generative AI systems?

As more and more people prefer to ask ChatGPT rather than Google when searching for read more

The dimensions of the Google ranking

The ranking factors at Google have become more and more multidimensional and diverse over the read more

How Google evaluates E-E-A-T? 80+ signals for E-E-A-T

In 2022 I published an overview of E-E-A-T signals for the first time, which Google read more

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

There are many definitions and explanations of E-E-A-T, but few are truly tangible. This article read more