Determining a quality measure for a resource
Topics: Backlinks, E-E-A-T, Paul Haahr, Ranking, User Signals
The Google Patent addresses the challenges and methodologies involved in information retrieval on the Internet. Typically, the search results are ordered for viewing based on their rank, which is determined by various factors.
One common approach to ranking resources involves analyzing the number of other resources that include a link to a given resource. Generally, a resource that is linked by a large number of other resources might be ranked higher than one with fewer linking resources. However, this method has its limitations. For instance, some resources may receive a large number of links but do not get corresponding traffic from these links, leading to a disproportionate ranking. This discrepancy highlights the need for more sophisticated methods to accurately measure and rank the quality of resources on the Internet, taking into account not just the quantity of links but also the quality and relevance of these links in relation to actual user engagement and traffic.
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