GEO: Generative Engine Optimization
Topics: AI (Deep Learning), LLMO, SGE
The document discusses the advent of large language models (LLMs) and their integration into search engines, forming a new paradigm known as Generative Engines (GEs). These engines use generative models to gather and summarize information to answer user queries, potentially replacing traditional search engines like Google and Bing. The key innovation presented is Generative Engine Optimization (GEO), which aims to enhance the visibility of web content in GE responses.