Identifying addresses and titles of authoritative web pages by analyzing search queries in query logs
Topics: E-E-A-T, Ranking, Scoring, User Signals
The Google patent describes a method to identify authoritative web pages by analyzing search queries and query logs. Server devices extract query log information related to a specific search query and calculate metrics based on user interactions with search results. These metrics help determine if a certain result corresponds to an authoritative web page, subsequently identifying the page’s title. This process enables search engines to highlight authoritative pages for certain queries, enhancing user experience by ensuring easy access to reliable information.
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