Identifying navigational resources for informational queries
Topics: E-E-A-T, Ranking, User Signals
The patent identifies a specific type of query, termed “hybrid queries,” which blend characteristics of both informational and navigational queries. Informational queries are those where the user is seeking information on a topic, while navigational queries are aimed at finding a specific website or page. A significant focus is on identifying navigational resources for specific topics based on past user queries. This involves analyzing recorded queries to determine which resources users navigate to when searching for information on particular topics.