Manipulating Large Language Models to Increase Product Visibility
Topics: AI (Deep Learning), LLMO, Retrieval Augmented Generation (RAG), SGE
This research paper, “Manipulating Large Language Models to Increase Product Visibility,” explores how large language models (LLMs) used in search engines and e-commerce platforms can be manipulated to enhance product visibility. By embedding a strategic text sequence (STS) into a product’s information page, vendors can significantly increase the chances of their product appearing as a top recommendation by the LLM. This manipulation provides a competitive edge but raises ethical concerns about fairness in the marketplace.