Onsite and offsite search ranking results
Topics: Backlinks, Document Classification, E-E-A-T, Freshness, Ranking, Scoring, Search Intent
This Google patent describes methods and systems for ranking search results by combining both global and local (onsite) ranking factors. The technology uses a two-step approach: first calculating a global ranking score based on general web metrics, then computing an onsite ranking score based on website-specific signals. These scores are combined to create final search result rankings that better reflect both the overall importance of web pages and their relative importance within their own websites.