Author: Olaf Kopp
Only for SEO Research Suite member Reading time: 10 Minutes

Ranking Search Results

Topics: , , , , ,

5/5 - (1 vote)

The patent describes a method used by search engines to adjust search result rankings based on group-specific modification factors. Essentially, the process involves receiving a search query, getting an initial list of search results with scores, assigning each resource to groups, and adjusting scores using group-specific modifiers to provide a final ranking that better aligns with user needs. This ensures search results are more relevant, enhancing user experience by presenting the most pertinent information at the top.

The patent describes methods, systems, and apparatus for ranking search results. It involves:

  • Receiving a search query from a client device.
  • Receiving search result data identifying a plurality of search result resources and respective initial scores for each resource.
  • Identifying a respective group of resources to which each search result belongs.
  • Determining a group-based modification factor for each group.
  • Adjusting the initial scores based on the group-specific modification factors to generate a second score for each search result.

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