Retrieval of novel keywords for search
Topics: Document Classification, Probably in use, Search Intent, Search Query Processing, Semantic Search, Shopping
This Microsoft patent describes a system for improving how search engines match user queries with new or “novel” keywords that have little to no user interaction data. It works by creating an enriched digital representation of a new keyword by combining its own meaning with the data learned from similar, established keywords. This enhanced representation allows the system to better understand the new keyword’s context and relevance, leading to more accurate content and ad serving, especially for things like new products, breaking news, or future events.
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