Author: Olaf Kopp
Reading time: 3 Minutes

Structured entity information page

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The patent describes a method performed by a server system to generate and display a structured information page associated with an entity. When the server system receives a request from a client device for this information page, it identifies historical user activity related to the entity. The server system then generates the information page by formatting it according to predefined and dynamically selected information types. The relative importance of these candidate information types is determined by the server system. The information page is populated with the identified information and transmitted to the client device for display. Additionally, the structured information page may include primary and secondary colors associated with the entity.

This patent is related to search engines and specifically to semantic and entity based search.

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