Author: Olaf Kopp
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Television related searching

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The patented technology described involves a method where a system enhances TV viewing by integrating search functionality directly on the display device. It captures metadata from what’s being watched, extracts relevant keywords, and uses these to generate and display search suggestions alongside the television content. This allows viewers to interact with these suggestions, providing a seamless integration of web browsing and TV viewing.

  • Patent ID: US11758237B2
  • Assignee: Google LLC
  • Countries: Filed under United States jurisdiction
  • Last Publishing Date: September 12, 2023
  • Inventors: Vincent Dureau, Salahuddin Choudhary, Benjamin Ling, Shalini Pai, Dennis Miloseski, Justin Koh, Richard William Bragg, Alok Chandel
  • Expiration Date: Anticipated on May 10, 2031

Background

The background section of the patent describes the common scenario where viewers multitask while watching television, engaging in activities like web surfing, chatting, or playing games, which often diverts their attention to other devices like computers, phones, or game consoles. It mentions that conventional TV systems and some enhanced ones can display Internet content directly on the TV, facilitating access to additional interactive content without switching devices. These systems sometimes use triggers from the TV broadcast to link specific content or applications, enhancing viewer interaction directly through the television.

Figure 2: This figure likely provides a variant or an alternative setup to Figure 1, potentially detailing how different components like external tuners or additional input devices interact with the main system to enhance functionality. While the specifics are not described in your query, it typically shows the integration of various technological components.

Claims

  • Metadata Identification: The system identifies metadata related to the television programming currently displayed on a viewer’s device.
  • Keyword Extraction: From this metadata, the system extracts one or more keywords that are relevant to the content being viewed.
  • Search Suggestions Generation: Using these keywords, the system generates multiple search suggestions.
  • Display of Suggestions and Results: These search suggestions and the initial search results based on them are presented together on the display device, allowing viewers to see them alongside the television content.
  • Interaction with Search Results: Viewers can select from the displayed search suggestions, prompting the system to generate and display secondary search results based on the selected suggestion.
  • Dynamic Content Interaction: The system can adjust its content presentation based on user interactions, such as selecting a search suggestion or a specific result.
  • Automatic and Manual Search Triggering: Search suggestions can be triggered automatically by the system’s detection of relevant keywords or manually entered by the user.
  • Local and Remote Search Capabilities: The system is capable of performing searches both locally (on the device) and remotely (via the internet), integrating results from both sources for display.
  • Content Linking: Metadata or keywords can link to a location of additional content related to a television program, channel, web page, or application.
  • Future Content Interaction: The system allows for interaction with future scheduled programming, such as setting recordings based on search interactions.

Implications for SEO

Based on the information from the patent about integrating search functionalities directly into television viewing experiences, here are three specific implications for SEO:

  1. Optimization for TV Metadata Keywords:
    • The system extracts keywords from television programming metadata to generate search suggestions. SEO strategies should consider these metadata elements as critical components for content optimization. This means that content creators and marketers should analyze popular television shows, movies, or live broadcasts to identify commonly used keywords or themes and incorporate them into their website content, meta tags, and video descriptions. This could increase the likelihood of their content appearing as a suggested result when similar terms are triggered by TV shows.
  2. Enhanced Focus on Real-Time SEO:
    • Since the system can generate search suggestions based on live television programming, there’s an opportunity for SEO strategies to pivot towards more real-time content optimization. For example, during a live sports event or a widely viewed broadcast like the Oscars, brands could optimize content that relates to these events as they are happening, potentially capturing traffic from viewers searching for related content through their TV devices.
  3. Integration of SEO with Multiscreen Content Strategies:
    • The patent discusses displaying search results and suggestions directly on the television screen, which blurs the lines between traditional TV viewership and online engagement. SEO strategies should evolve to accommodate a multiscreen viewing experience. This involves ensuring that the content is optimized not just for traditional search engines but also for visibility across different devices and platforms, particularly focusing on compatibility and integration with smart TVs and connected devices.
  4. Localization and Personalization of Content:
    • Given that the search system may use metadata that includes location-specific and user-specific information (like viewing habits or preferences), SEO strategies should emphasize localized and personalized content more heavily. Ensuring that content is tailored to fit the cultural, linguistic, and regional preferences of a viewer could enhance its relevance and ranking in search results generated by these advanced TV systems.

These implications point towards a more dynamic, integrated approach to SEO, where content is not only optimized for traditional web searches but is also strategically aligned with television programming and viewer interests, expanding SEO into the realm of TV and entertainment-oriented search ecosystems.

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