With over 10 years of experience as co-founder of a over 40-person online marketing agency in various roles as Managing Director, Head of PPC, Head of SEO and Chief Business Development Officer, I have been able to gain entrepreneurial experience in the following areas:
- Technical leadership in the areas of Google Ads, SEO and Content Marketing
- Strategic (online) marketing consulting and customer journey management
- Product innovation and development
- Sales
- Leadership
- Agency Marketing
- Over 10 years of experience as an entrepreneur (agency leadership, development and recruiting)
- Strategic vision for digital visibility and digital brand building
- In-depth specialized knowledge in customer journey management, SEO & content marketing
With our agency Aufgesang, we serve big and medium-sized companies and corporations in the areas of 360 degree marketing, SEO, content marketing, performance marketing, tracking and PR.
Professional online marketing consulting requires years of experience in operational planning and implementation in individual online marketing disciplines such as Google Ads, social media marketing, SEO and content marketing. Only those who have experienced the possibilities, peculiarities and limitations themselves can provide professional advice. From my practical project experience in marketing and online marketing since 2005 I was able to learn a lot.
- Development of own projects such as the most visible online marketing agency website in DACH (www.sem-deutschland.de)
- Author of the book “Content Marketing along the Customer Journey (2021)” and of the e-book “AdWords Optimization” (2013)
- Author of over 100 professional articles in renowned media and book projects
- Recognized industry expert & thought leader in SEO, content marketing & online marketing strategy
- Founder and host of the Content Kompass podcast
- Co-organizer of SEAcamp, the most popular PPC-Event in germany
- Author of various studies in the field of online marketing in e-commerce
- Co-author of the successful book “Der Online-Marketing-Manager” on the topics of online marketing strategy and content marketing
Testimonials about me:
Marco Janck
Olaf Kopp is someone who really gets stuck into the topic of SEO & Content Marketing.
"Olaf Kopp is someone who really gets into the topic of SEO & content marketing. Really writes into it. He is one of those people who is not content to describe a simple truth. Everything Olaf writes and says is very thoughtful and useful for his topics. He is among the top subject matter experts in SEO & Content Marketing."
Stephan Tiersch
For me, Olaf Kopp is one of the most important German voices in the field of online marketing.
For me, Olaf Kopp is one of the most important German voices in the field of online marketing. There is an incredible amount of value to be gained from his content.
Alexander Rus
Olaf Kopp is not afraid to speak his mind. That is incredibly rare
For me, there is no one who can convey online marketing topics for advanced learners in such a structured way as Olaf Kopp. In addition, it should be emphasized that he doesn't just reflect the general consensus, as is common in the industry, but you really learn how things work in practice. Olaf Kopp is not afraid to express his opinion. That is incredibly rare.
Dominik Schwarz
Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry.
Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry - every talk and article always a winner.
Inken Kuhlmann
Olaf Kopp is not only a pure SEO expert, but also for inbound marketing. This combination makes him unique.
Olaf Kopp is not only a pure SEO expert, because he has also been dealing with the topic of inbound for a long time. It is this combination that makes him unique and it is always nice to read an article from him. The articles that Olaf publishes on the agency's own blog are well worth reading.
Hendrik Flanagan-Wevers
I appreciate him as a partner, speaker and informer when it comes to marketing!
I've known Olaf Kopp for a long time and follow him (and his advice). Olaf has a very special view of marketing, web analytics, SEO and all the rest, and that's what makes his expertise so valuable. Where others quickly pant after the general information, Olaf looks behind the scenes, gives clever tips and questions everything that sounds (or looks) wrong. Olaf's experience and enthusiasm for modern, target group-oriented marketing are razor-sharp in the analysis. I appreciate him as a partner, speaker and informer when it comes to marketing. For me one of the best addresses in terms of SEO. And if he criticizes something, you should listen carefully, because his analysis is sound and gives valuable food for thought. A couple of marketing slobs could learn a lesson from that!
Carsten Wolff
Inspiring online marketing workshop!
"Dear Mr. Kopp, Thanks and praise for the workshop Online Marketing for the tire trade. Our customers and of course we were and are thrilled!"
Albert Costill
Since 2012, the Aufgesang Blog has written hundreds of articles focusing on SEO, inbound marketing, AdWords, content marketing, and social media marketing.
Since 2012, the Aufgesang Inbound Online Marketing blog has written hundreds of articles focusing on SEO, inbound marketing, AdWords, content marketing, and social media marketing. The blog features thought-provoking guest posts from some of Germany’s most respected industry leaders. One of our favorite articles written by Mr. Olaf explains exactly what content marketing is and why it doesn’t make sense to use it for SEO purposes.
Yusuf Sar
The holistic view and approach to a unique problem is unique!
Olaf Kopp doesn't mince words and takes projects to the next level. I've worked with a great many online agencies, "experts" and marketing/SEO "gurus", but no one has been able to go from small to big so quickly and never lose sight of the underlying problem. The holistic view and approach to a unique problem is, as far as I can tell, unique.
Markus Hövener
A lot of knowledge and a lot of experience in online marketing, SEO and content marketing
Olaf Kopp is opinionated and has two things in particular that are important: a lot of knowledge and a lot of experience in online marketing, SEO and content marketing. And he has the unconditional will to really bring companies and their websites forward.
Benjamin O'Daniel
For all professionals interested in deep dives.
In SEO, there are no simple answers anymore. You need a greater and deeper understanding. This is exactly what Olaf Kopp delivers. He dives into the individual topics and works them up in a sound and structured way. For all professionals who are interested in deep dives.
Maike Petersen
The best learning base I know of....
No matter how many years of content marketing know-how you already have, Olaf Kopp's content always provides an exorbitantly good overview of the topic, goes into great depth, is complex & easy to understand and is the best learning base I know.
Content from my blog
How does Google understands search terms by search query processing?
This article deals with the role of entities in the interpretation of search queries. I read more
A bit more than an introduction to E-A-T (Expertise, Authority, Trust)
There are many definitions and explanations of E-A-T, but few are truly tangible. This article read more
Knowledge Panels & SERPs for ambiguous search queries
A major challenge for Google is the delivery of knowledge panels and SERPs for search read more
Evolution of Marketing: From Advertising to Content – From Push to Pull
Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more
How Google can identify and interpret entities from unstructured content?
Knowledge databases like the Knowledge Graph challenge Google with the task of balancing completeness and read more
How does Google process information from Wikipedia for the Knowledge Graph?
The biggest challenge for Google with regard to semantic search is identifying and extracting entities, read more