With 15+ years of experience as co-founder of a over 40-person online marketing agency in various roles as Managing Director, Head of PPC, Head of SEO and Chief Business Development Officer, I have been able to gain entrepreneurial experience in the following areas:
- Technical leadership in the areas of Google Ads, SEO and Content Marketing
- Strategic (online) marketing consulting and customer journey management
- Product innovation and development
- Sales
- Leadership
- Agency Marketing
- Over 10 years of experience as an entrepreneur (agency leadership, development and recruiting)
- Strategic vision for digital visibility and digital brand building
- In-depth specialized knowledge in customer journey management, SEO & content marketing
With our agency Aufgesang, we serve big and medium-sized companies and corporations in the areas of 360 degree marketing, SEO, content marketing, performance marketing, tracking and PR.
Professional online marketing consulting requires years of experience in operational planning and implementation in individual online marketing disciplines such as Google Ads, social media marketing, SEO and content marketing. Only those who have experienced the possibilities, peculiarities and limitations themselves can provide professional advice. From my practical project experience in marketing and online marketing since 2005 I was able to learn a lot.
- Development of own projects such as the most visible online marketing agency website in DACH (www.sem-deutschland.de)
- Author of the book “Content Marketing along the Customer Journey (2021)” and of the e-book “AdWords Optimization” (2013)
- Author of over 100 professional articles in renowned media and book projects
- Recognized industry expert & thought leader in SEO, content marketing & online marketing strategy
- Founder and host of the Content Kompass podcast
- Co-organizer of SEAcamp, the most popular PPC-Event in germany
- Author of various studies in the field of online marketing in e-commerce
- Co-author of the successful book “Der Online-Marketing-Manager” on the topics of online marketing strategy and content marketing
Testimonials about me:
Marco Janck
Olaf Kopp is someone who really gets stuck into the topic of SEO & Content Marketing.
"Olaf Kopp is someone who really gets into the topic of SEO & content marketing. Really writes into it. He is one of those people who is not content to describe a simple truth. Everything Olaf writes and says is very thoughtful and useful for his topics. He is among the top subject matter experts in SEO & Content Marketing."
Stephan Tiersch
For me, Olaf Kopp is one of the most important German voices in the field of online marketing.
For me, Olaf Kopp is one of the most important German voices in the field of online marketing. There is an incredible amount of value to be gained from his content.
Marcus Tandler
"Revolutionizing SEO Research with Data-Driven Insights: Save Time and Uncover Critical Trends with the SEO Research Suite"
Basic research on search engine patents, research papers, leaks... are essential knowledge drivers of the SEO industry. Such sources provide information on what search engines like Google are working on, which alleged SEO trends are hype, and what you as an SEO should be focusing on. However, this form of research and education is very time-consuming. With the SEO Research Suite, fundamental research is now possible in minutes and seconds thanks to the well-structured database and the AI Research Assistant based on detailed sources such as Google patents, the Google API leak and resources that are fundamental to SEO. The knowledge gain and time savings are huge!
Dominik Schwarz
Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry.
Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry - every talk and article always a winner.
Inken Kuhlmann
Olaf Kopp is not only a pure SEO expert, but also for inbound marketing. This combination makes him unique.
Olaf Kopp is not only a pure SEO expert, because he has also been dealing with the topic of inbound for a long time. It is this combination that makes him unique and it is always nice to read an article from him. The articles that Olaf publishes on the agency's own blog are well worth reading.
Hendrik Flanagan-Wevers
I appreciate him as a partner, speaker and informer when it comes to marketing!
I've known Olaf Kopp for a long time and follow him (and his advice). Olaf has a very special view of marketing, web analytics, SEO and all the rest, and that's what makes his expertise so valuable. Where others quickly pant after the general information, Olaf looks behind the scenes, gives clever tips and questions everything that sounds (or looks) wrong. Olaf's experience and enthusiasm for modern, target group-oriented marketing are razor-sharp in the analysis. I appreciate him as a partner, speaker and informer when it comes to marketing. For me one of the best addresses in terms of SEO. And if he criticizes something, you should listen carefully, because his analysis is sound and gives valuable food for thought. A couple of marketing slobs could learn a lesson from that!
Felix Beilharz
Olaf Kopp is an institution in the German and international SEO and online marketing scene.
Olaf Kopp is an institution in the German and international SEO and online marketing scene. He advances the entire industry with his in-depth content and analysis - and has done so for many years. Hardly anyone else digs so deeply into topics and thus brings as many gold nuggets to the surface as Olaf. Without him we would know significantly less about E-A-T and semantic search, but also about SEO and content in general. Therefore: If you have the chance to listen to Olaf and read from him - do it!
Markus Hövener
A lot of knowledge and a lot of experience in online marketing, SEO and content marketing
Olaf Kopp is opinionated and has two things in particular that are important: a lot of knowledge and a lot of experience in online marketing, SEO and content marketing. And he has the unconditional will to really bring companies and their websites forward.
Danny Goodwin
Top Contributor 2022
Below you’ll find links to the 10 most-read, must-read Search Engine Land SEO columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. I have to give some recognition to Olaf Kopp, who authored three of the 10 most popular SEO columns of the year. Amazing!
Maike Petersen
The best learning base I know of....
No matter how many years of content marketing know-how you already have, Olaf Kopp's content always provides an exorbitantly good overview of the topic, goes into great depth, is complex & easy to understand and is the best learning base I know.
Benjamin O'Daniel
For all professionals interested in deep dives.
In SEO, there are no simple answers anymore. You need a greater and deeper understanding. This is exactly what Olaf Kopp delivers. He dives into the individual topics and works them up in a sound and structured way. For all professionals who are interested in deep dives.
Yusuf Sar
The holistic view and approach to a unique problem is unique!
Olaf Kopp doesn't mince words and takes projects to the next level. I've worked with a great many online agencies, "experts" and marketing/SEO "gurus", but no one has been able to go from small to big so quickly and never lose sight of the underlying problem. The holistic view and approach to a unique problem is, as far as I can tell, unique.
Content from my blog
LLMO / Generative Engine Optimization: How do you optimize for the answers of generative AI systems?
As more and more people prefer to ask ChatGPT rather than Google when searching for read more
Digital brand building: The interplay of (online) branding & customer experience
Digital brand building or branding is one of the central topics in online marketing. Read read more
E-E-A-T: Discovery and evaluation of high quality ressources
The assessment of the Quality and authority of websites is crucial for search engines and read more
E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust
There are many definitions and explanations of E-E-A-T, but few are truly tangible. This article read more
Learning to Rank (LTR): A comprehensive introduction
In the age of the internet and vast amounts of data, the ability to find read more
Quality Classification vs. Relevance Scoring in search engines
SEOs should know the difference between relevance scoring and quality classification. Relevance scoring is an read more
Satisfied SEO Thought Leader members about the SEO Research Suite
Marco Janck
Olaf Kopp is someone who really gets stuck into the topic of SEO & Content Marketing.
"Olaf Kopp is someone who really gets into the topic of SEO & content marketing. Really writes into it. He is one of those people who is not content to describe a simple truth. Everything Olaf writes and says is very thoughtful and useful for his topics. He is among the top subject matter experts in SEO & Content Marketing."
Stephan Tiersch
For me, Olaf Kopp is one of the most important German voices in the field of online marketing.
For me, Olaf Kopp is one of the most important German voices in the field of online marketing. There is an incredible amount of value to be gained from his content.
Marcus Tandler
"Revolutionizing SEO Research with Data-Driven Insights: Save Time and Uncover Critical Trends with the SEO Research Suite"
Basic research on search engine patents, research papers, leaks... are essential knowledge drivers of the SEO industry. Such sources provide information on what search engines like Google are working on, which alleged SEO trends are hype, and what you as an SEO should be focusing on. However, this form of research and education is very time-consuming. With the SEO Research Suite, fundamental research is now possible in minutes and seconds thanks to the well-structured database and the AI Research Assistant based on detailed sources such as Google patents, the Google API leak and resources that are fundamental to SEO. The knowledge gain and time savings are huge!
Dominik Schwarz
Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry.
Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry - every talk and article always a winner.
Inken Kuhlmann
Olaf Kopp is not only a pure SEO expert, but also for inbound marketing. This combination makes him unique.
Olaf Kopp is not only a pure SEO expert, because he has also been dealing with the topic of inbound for a long time. It is this combination that makes him unique and it is always nice to read an article from him. The articles that Olaf publishes on the agency's own blog are well worth reading.
Hendrik Flanagan-Wevers
I appreciate him as a partner, speaker and informer when it comes to marketing!
I've known Olaf Kopp for a long time and follow him (and his advice). Olaf has a very special view of marketing, web analytics, SEO and all the rest, and that's what makes his expertise so valuable. Where others quickly pant after the general information, Olaf looks behind the scenes, gives clever tips and questions everything that sounds (or looks) wrong. Olaf's experience and enthusiasm for modern, target group-oriented marketing are razor-sharp in the analysis. I appreciate him as a partner, speaker and informer when it comes to marketing. For me one of the best addresses in terms of SEO. And if he criticizes something, you should listen carefully, because his analysis is sound and gives valuable food for thought. A couple of marketing slobs could learn a lesson from that!
Felix Beilharz
Olaf Kopp is an institution in the German and international SEO and online marketing scene.
Olaf Kopp is an institution in the German and international SEO and online marketing scene. He advances the entire industry with his in-depth content and analysis - and has done so for many years. Hardly anyone else digs so deeply into topics and thus brings as many gold nuggets to the surface as Olaf. Without him we would know significantly less about E-A-T and semantic search, but also about SEO and content in general. Therefore: If you have the chance to listen to Olaf and read from him - do it!
Markus Hövener
A lot of knowledge and a lot of experience in online marketing, SEO and content marketing
Olaf Kopp is opinionated and has two things in particular that are important: a lot of knowledge and a lot of experience in online marketing, SEO and content marketing. And he has the unconditional will to really bring companies and their websites forward.
Danny Goodwin
Top Contributor 2022
Below you’ll find links to the 10 most-read, must-read Search Engine Land SEO columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. I have to give some recognition to Olaf Kopp, who authored three of the 10 most popular SEO columns of the year. Amazing!
Maike Petersen
The best learning base I know of....
No matter how many years of content marketing know-how you already have, Olaf Kopp's content always provides an exorbitantly good overview of the topic, goes into great depth, is complex & easy to understand and is the best learning base I know.
Benjamin O'Daniel
For all professionals interested in deep dives.
In SEO, there are no simple answers anymore. You need a greater and deeper understanding. This is exactly what Olaf Kopp delivers. He dives into the individual topics and works them up in a sound and structured way. For all professionals who are interested in deep dives.
Yusuf Sar
The holistic view and approach to a unique problem is unique!
Olaf Kopp doesn't mince words and takes projects to the next level. I've worked with a great many online agencies, "experts" and marketing/SEO "gurus", but no one has been able to go from small to big so quickly and never lose sight of the underlying problem. The holistic view and approach to a unique problem is, as far as I can tell, unique.