Olaf Kopp ist Online-Marketing-Experte mit mehr als 15 Jahren Erfahrung in Google Ads, SEO und Content Marketing. Olaf Kopp ist Co-Founder, Chief Business Development Officer (CBDO) und Head of SEO bei der Online Marketing Agentur Aufgesang GmbH. Er ist Autor, Podcaster und anerkannter Branchenexperte für semantische SEO, E-A-T, Online-Marketing und Content-Marketing-Strategien entlang der Customer Journey und digitale Markenbildung. Er ist Mitgründer und Moderator des Podcasts Content-Kompass und OM Cafe. Kopp ist Autor des Buches “Content-Marketing entlang der Customer Journey” und Mitorganisator des SEAcamp.

Sein thematischer Schwerpunkt liegt in den folgenden Bereichen:

  • Nutzerzentriertes Content Marketing
  • Customer Journey Management
  • Digitale Markenbildung & E-A-T
  • Content-SEO
  • Semantische Suchmaschinenoptimierung
  • Suchmaschinentechnologien wie Natural Language Processing
  • Online-Marketing-Strategien
  • Leadership

Mit über 10 Jahren Erfahrung als Mitbegründer einer über 40-köpfigen Online-Marketing-Agentur in verschiedenen Rollen als Managing Director, Head of PPC, Head of SEO und Chief Business Development Officer konnte ich unternehmerische Erfahrungen in den folgenden Bereichen sammeln:

  • Technische Leitung in den Bereichen Google Ads, SEO und Content Marketing
  • Strategische (Online-)Marketingberatung und Customer Journey Management
  • Produktinnovation und -entwicklung
  • Vertrieb
  • Führung
  • Agentur-Marketing
  • Über 10 Jahre Erfahrung als Unternehmer (Agenturleitung, -entwicklung und -rekrutierung)
  • Strategische Vision für digitale Sichtbarkeit und digitalen Markenaufbau
  • Vertieftes Fachwissen in Customer Journey Management, SEO & Content Marketing

Mit unserer Agentur Aufgesang betreuen wir große und mittelständische Unternehmen und Konzerne in den Bereichen 360 Grad Marketing, SEO, Content Marketing, Performance Marketing, Tracking und PR.

Professionelle Online-Marketing-Beratung erfordert jahrelange Erfahrung in der operativen Planung und Umsetzung in einzelnen Online-Marketing-Disziplinen wie Google Ads, Social Media Marketing, SEO und Content Marketing. Nur wer die Möglichkeiten, Eigenheiten und Grenzen selbst erlebt hat, kann professionell beraten. Aus meiner praktischen Projekterfahrung im Marketing und Online-Marketing seit 2005 habe ich viel lernen können.

  • Entwicklung eigener Projekte wie z.B. der sichtbarsten Online-Marketing-Agentur-Website in DACH (www.sem-deutschland.de)
  • Autor des Buches “Content Marketing entlang der Customer Journey (2021)” und des E-Books “AdWords-Optimierung” (2013)
  • Autor von über 100 Fachartikeln in renommierten Medien und Buchprojekten
  • Anerkannter Branchenexperte & Vordenker in den Bereichen SEO, Content Marketing & Online Marketing Strategie
  • Gründer und Host des Content Kompass Podcasts
  • Mitorganisator des SEAcamp, dem beliebtesten PPC-Event in Deutschland
  • Autor verschiedener Studien im Bereich Online-Marketing im E-Commerce
  • Co-Autor des erfolgreichen Buches “Der Online-Marketing-Manager” zu den Themen Online-Marketing-Strategie und Content-Marketing

Kunden und Partner über mich:

Dominik Schwarz


Chief Inbound Officer @ HomeToGo

Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry.

Olaf Kopp is one of the smartest thought leaders, structurers and presenters in the SEO industry - every talk and article always a winner.

Stephan Tiersch


Geschäftsführer, Strategy, Kresse & Discher

For me, Olaf Kopp is one of the most important German voices in the field of online marketing.

For me, Olaf Kopp is one of the most important German voices in the field of online marketing. There is an incredible amount of value to be gained from his content.

Felix Beilharz


Social Media Expert

Olaf Kopp is an institution in the German and international SEO and online marketing scene.

Olaf Kopp is an institution in the German and international SEO and online marketing scene. He advances the entire industry with his in-depth content and analysis - and has done so for many years. Hardly anyone else digs so deeply into topics and thus brings as many gold nuggets to the surface as Olaf. Without him we would know significantly less about E-A-T and semantic search, but also about SEO and content in general. Therefore: If you have the chance to listen to Olaf and read from him - do it!

Markus Hövener


Gründer, Bloofusion Germany GmbH

A lot of knowledge and a lot of experience in online marketing, SEO and content marketing

Olaf Kopp is opinionated and has two things in particular that are important: a lot of knowledge and a lot of experience in online marketing, SEO and content marketing. And he has the unconditional will to really bring companies and their websites forward.

Yusuf Sar


Founder & CEO, Hardwarewartung.com

The holistic view and approach to a unique problem is unique!

Olaf Kopp doesn't mince words and takes projects to the next level. I've worked with a great many online agencies, "experts" and marketing/SEO "gurus", but no one has been able to go from small to big so quickly and never lose sight of the underlying problem. The holistic view and approach to a unique problem is, as far as I can tell, unique.

Benjamin O'Daniel


Content Performance Podcast & Jaeckert & O’Daniel Onlinemarketing

For all professionals interested in deep dives.

In SEO, there are no simple answers anymore. You need a greater and deeper understanding. This is exactly what Olaf Kopp delivers. He dives into the individual topics and works them up in a sound and structured way. For all professionals who are interested in deep dives.

Marco Janck


SEO, SUMAGO & Wylder

Olaf Kopp is someone who really gets stuck into the topic of SEO & Content Marketing.

"Olaf Kopp is someone who really gets into the topic of SEO & content marketing. Really writes into it. He is one of those people who is not content to describe a simple truth. Everything Olaf writes and says is very thoughtful and useful for his topics. He is among the top subject matter experts in SEO & Content Marketing."

Maike Petersen


DIGITALqueen, Book author, interim manager

The best learning base I know of....

No matter how many years of content marketing know-how you already have, Olaf Kopp's content always provides an exorbitantly good overview of the topic, goes into great depth, is complex & easy to understand and is the best learning base I know.

Hendrik Flanagan-Wevers


Marketing Manager, Rheinwerk Verlag

I appreciate him as a partner, speaker and informer when it comes to marketing!

I've known Olaf Kopp for a long time and follow him (and his advice). Olaf has a very special view of marketing, web analytics, SEO and all the rest, and that's what makes his expertise so valuable. Where others quickly pant after the general information, Olaf looks behind the scenes, gives clever tips and questions everything that sounds (or looks) wrong. Olaf's experience and enthusiasm for modern, target group-oriented marketing are razor-sharp in the analysis. I appreciate him as a partner, speaker and informer when it comes to marketing. For me one of the best addresses in terms of SEO. And if he criticizes something, you should listen carefully, because his analysis is sound and gives valuable food for thought. A couple of marketing slobs could learn a lesson from that!

Inken Kuhlmann


Senior Marketing Manager, Hubspot

Olaf Kopp is not only a pure SEO expert, but also for inbound marketing. This combination makes him unique.

Olaf Kopp is not only a pure SEO expert, because he has also been dealing with the topic of inbound for a long time. It is this combination that makes him unique and it is always nice to read an article from him. The articles that Olaf publishes on the agency's own blog are well worth reading.

Albert Costill


Author Search Engine Journal, Co-Founder evolvor.com

Since 2012, the Aufgesang Blog has written hundreds of articles focusing on SEO, inbound marketing, AdWords, content marketing, and social media marketing.

Since 2012, the Aufgesang Inbound Online Marketing blog has written hundreds of articles focusing on SEO, inbound marketing, AdWords, content marketing, and social media marketing. The blog features thought-provoking guest posts from some of Germany’s most respected industry leaders. One of our favorite articles written by Mr. Olaf explains exactly what content marketing is and why it doesn’t make sense to use it for SEO purposes.

Carsten Wolff


District Manager, Continental Reifen Deutschland GmbH

Inspiring online marketing workshop!

"Dear Mr. Kopp, Thanks and praise for the workshop Online Marketing for the tire trade. Our customers and of course we were and are thrilled!"

Meine Werdegang:

Co-Founder, Chief Business Development Officer (CBDO), Aufgesang GmbH (seit Januar 2017)

Co-Founder, Chief Business Development Officer (CBDO), Aufgesang GmbH (seit Januar 2017)

Head of SEO, Aufgesang GmbH (2014 until today)

Head of SEO, Aufgesang GmbH (2014 until today)

Co-organizer SEACamp Jena (2013 - today)

Co-organizer SEACamp Jena (2013 - today)

Managing Director (Aufgesang Inbound Marketing / 2012 - 2015 ), Head of Online Marketing (Aufgesang Agency Group)

Managing Director (Aufgesang Inbound Marketing / 2012 - 2015 ), Head of Online Marketing (Aufgesang Agency Group)

Lecturer at Steinbeis University for SEO, Google Analytics & Content Marketing (2013 to 2018)

Lecturer at Steinbeis University for SEO, Google Analytics & Content Marketing (2013 to 2018)

Head of PPC (Aufgesang Inbound Marketing GmbH (2012 - 2015)

Head of PPC (Aufgesang Inbound Marketing GmbH (2012 - 2015)

Lecturer Hanover University of Applied Sciences (2012-2015)

Lecturer Hanover University of Applied Sciences (2012-2015)

Seminar leader at the IHK Hannover for Google Analytics & Google AdWords (2010 - 2015)

Seminar leader at the IHK Hannover for Google Analytics & Google AdWords (2010 - 2015)

Agency Founder & Owner (SEM-Germany / 2009-2012)

Agency Founder & Owner (SEM-Germany / 2009-2012)

Online Marketing Manager (Universal Music / Bravado.de / 2009)

Online Marketing Manager (Universal Music / Bravado.de / 2009)

Marketing Manager, Online Editor-in-Chief (MZEE .com/2006-2009)

Marketing Manager, Online Editor-in-Chief (MZEE .com/2006-2009)

Degree in Business Administration: University of Applied Sciences Hildesheim (HAWK / 2002 to 2006)

Degree in Business Administration: University of Applied Sciences Hildesheim (HAWK / 2002 to 2006)

Commercial employee in wholesale trade (2001-2002)

Commercial employee in wholesale trade (2001-2002)

Apprenticeship as wholesale and foreign trade merchant ( 1998-2001)

Apprenticeship as wholesale and foreign trade merchant ( 1998-2001)

Einige meiner über 100 Fachartikel:

Aus meinem Blog:

All you should know as an SEO about entity types, classes & attributes

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