Online Marketing Blog by Olaf Kopp for SEO & Content-Marketing

Relevance, pertinence and quality in search engines

To the basics in Information Retrieval, so the science behind search engines , belong the read more

How does Google search (ranking) may be working today

Google has disclosed information about its ranking systems. With this information, my own thoughts and read more

Most interesting Google Patents for SEO in 2022

In this article I would also like to contribute to archiving well-founded knowledge from Google read more

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

There are many definitions and explanations of E-E-A-T, but few are truly tangible. This article read more

The role of successful SEO: Consultant, interface and enabler

The SEO world has changed a lot in the last 10 years and with it read more

All you should know as an SEO about entity types, classes & attributes

There is little information about the important elements of the Google Knowledge Graph such as read more

What are Micro Intents?

During my Google Core Update analyses, it became clear to me that classifying keywords according read more

How does Google understands search terms by search query processing?

This article deals with the role of entities in the interpretation of search queries. I read more

Knowledge Panels & SERPs for ambiguous search queries

A major challenge for Google is the delivery of knowledge panels and SERPs for search read more

Evolution of Marketing: From Advertising to Content – From Push to Pull

Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more

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Online-Marketing Blog by Olaf Kopp

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

Most interesting Google Patents for SEO in 2022

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

The role of successful SEO: Consultant, interface and enabler

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull