• About Olaf Kopp
  • My Online-Marketing Blog
  • Contact
  • My Book
  • Aufgesang GmbH
  • twitter
  • linkedin
  • instagram

Online-Marketing Blog by Olaf Kopp

In this online marketing blog you will find some of my contributions that I have published since 2010. You can find more articles in my online marketing guide for advanced users on sem-deutschland.de (only in german). Have fun in reading my insights!

Interesting?
I look forward to your request!
Get in Touch now!

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

All you should know as an SEO about entity types, classes & attributes

What are Micro Intents?

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Evolution of Marketing: From Advertising to Content – From Push to Pull

How does Google process information from Wikipedia for the Knowledge Graph?

How can Google identify and rank relevant documents via entities, NLP & vector space analysis?

Relevance, pertinence and quality in search engines

To the basics in Information Retrieval, so the science behind search engines , belong the read more

How does Google search (ranking) may be working today

Google has disclosed information about its ranking systems. With this information, my own thoughts and read more

Most interesting Google Patents for SEO in 2022

In this article I would also like to contribute to archiving well-founded knowledge from Google read more

A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)

There are many definitions and explanations of E-E-A-T, but few are truly tangible. This article read more

The role of successful SEO: Consultant, interface and enabler

The SEO world has changed a lot in the last 10 years and with it read more

All you should know as an SEO about entity types, classes & attributes

There is little information about the important elements of the Google Knowledge Graph such as read more

What are Micro Intents?

During my Google Core Update analyses, it became clear to me that classifying keywords according read more

How does Google understands search terms by search query processing?

This article deals with the role of entities in the interpretation of search queries. I read more

Knowledge Panels & SERPs for ambiguous search queries

A major challenge for Google is the delivery of knowledge panels and SERPs for search read more

Evolution of Marketing: From Advertising to Content – From Push to Pull

Marketing has evolved rapidly over the past 20 years, especially due to the Internet. And read more

1 2 3 Next »

Latest Posts

  • Relevance, pertinence and quality in search engines
  • How does Google search (ranking) may be working today
  • Most interesting Google Patents for SEO in 2022
  • A bit more than an introduction to E-E-A-T (Experience, Expertise, Authority, Trust)
  • The role of successful SEO: Consultant, interface and enabler
  • All you should know as an SEO about entity types, classes & attributes
  • What are Micro Intents?
  • How does Google understands search terms by search query processing?

Categories

  • Allgemein
  • Blog-Highlights
  • Content-Marketing
  • E-A-T
  • Entrepreneurship
  • Google Patents
  • Search Engine Optimization (SEO)
  • Semantic Search
  • Social-Media-Marketing
Content Kompass - Der Content Marketing Podcast

OM Cafe - Der Online Marketing Podcast

  • Über Olaf Kopp
  • Datenschutzerklärung
  • Impressum

Wissenswertes:

Suchmaschinenoptimierung

Online-Marketing

Customer Journey

Leadgenerierung

Performance Marketing

Google Ads Agentur

SEO-Agentur

 

© | Kopp Consulting