Online Marketing Blog by Olaf Kopp for SEO & Content-Marketing

Most interesting Google Patents for SEO in 2023

In this article I would like to contribute to archiving well-founded knowledge from Google patents.Research read more

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

There are many definitions and explanations of E-E-A-T, but few are truly tangible. This article read more

Google’s journey to a semantic search engine

In this post I would like to discuss what steps and innovations have brought Google read more

What is Digital Authority Management? Role and tasks of a Digital Authority Manager

Digital Authority Management can close the gap between brand and SEO. This is an overview read more

The most interesting Google patents and scientific papers on E-E-A-T

E-E-A-T has become one of the most important ranking influences for Google search results since read more

The role of content types and formats in the customer journey

Content is one of the most important marketing instruments for accompanying users along their customer read more

Stay in touch with me

I post new content almost daily via the blog, LinkedIn, Twitter, podcast, guest appearances… . read more

Marketing we have a problem! Silos and missing interfaces

Marketing and corporate communications face major challenges. Particularly in our strategy workshops, we repeatedly encounter read more

The dimensions of the Google ranking

The ranking factors at Google have become more and more multidimensional and diverse over the read more

Relevance, pertinence and quality in search engines

To the basics in Information Retrieval, so the science behind search engines , belong the read more

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Online-Marketing Blog by Olaf Kopp

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

Google’s journey to a semantic search engine

What is Digital Authority Management? Role and tasks of a Digital Authority Manager

The most interesting Google patents and scientific papers on E-E-A-T

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

All you should know as an SEO about entity types, classes & attributes

Micro intents and their role in the customer journey

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

Google’s journey to a semantic search engine

What is Digital Authority Management? Role and tasks of a Digital Authority Manager

The most interesting Google patents and scientific papers on E-E-A-T

Relevance, pertinence and quality in search engines

How does Google search (ranking) may be working today

All you should know as an SEO about entity types, classes & attributes

Micro intents and their role in the customer journey

How does Google understands search terms by search query processing?

Knowledge Panels & SERPs for ambiguous search queries

Most interesting Google Patents for SEO in 2023

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

Google’s journey to a semantic search engine

What is Digital Authority Management? Role and tasks of a Digital Authority Manager

The most interesting Google patents and scientific papers on E-E-A-T

The role of content types and formats in the customer journey

Stay in touch with me

Marketing we have a problem! Silos and missing interfaces

The dimensions of the Google ranking

Relevance, pertinence and quality in search engines

Hi! Keep in touch!