Author: Olaf Kopp
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SEO Research Suite Newsletter

In my blog , podcasts or as a guest author I publish articles every month. Every week I analyse new SEO related patents & papers for my SEO Research Suite. Interested? I’ll keep you informed nearly every week about my articles and new analysis of SEO related patents and research papers in my database. I publish content almost every day on Linkedin. You can follow me there also!

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About Olaf Kopp

Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO & Content at Aufgesang GmbH. He is an internationally recognized industry expert in semantic SEO, E-E-A-T, LLMO, AI- and modern search engine technology, content marketing and customer journey management. As an author, Olaf Kopp writes for national and international magazines such as Search Engine Land, t3n, Website Boosting, Hubspot, Sistrix, Oncrawl, Searchmetrics, Upload … . In 2022 he was Top contributor for Search Engine Land. His blog is one of the most famous online marketing blogs in Germany. In addition, Olaf Kopp is a speaker for SEO and content marketing SMX, SERP Conf., CMCx, OMT, OMX, Campixx...

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Content from the blog

LLMO / GEO: How to optimize content for LLMs and generative AI like AIOverviews, ChatGPT, Perplexity …?

In the rapidly evolving digital landscape in the AI era, a silent revolution has fundamentally read more

LLMO / Generative Engine Optimization: How do you optimize for the answers of generative AI systems?

As more and more people prefer to ask ChatGPT rather than Google when searching for read more

Digital brand building: The interplay of (online) branding & customer experience

Digital brand building or branding is one of the central topics in online marketing. Read read more

E-E-A-T: Discovery and evaluation of high quality ressources

The assessment of the Quality and authority of websites is crucial for search engines and read more

E-E-A-T: More than an introduction to Experience ,Expertise, Authority, Trust

There are many definitions and explanations of E-E-A-T, but few are truly tangible. This article read more

Learning to Rank (LTR): A comprehensive introduction

In the age of the internet and vast amounts of data, the ability to find read more