Author: Olaf Kopp
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SEO Research Suite Newsletter

In my blog , podcasts or as a guest author I publish articles every month. Every week I analyse new SEO related patents & papers for my SEO Research Suite. Interested? I’ll keep you informed nearly every week about my articles and new analysis of SEO related patents and research papers in my database. I publish content almost every day on Linkedin. You can follow me there also!

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About Olaf Kopp

Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO & Content at Aufgesang GmbH. He is an internationally recognized industry expert in semantic SEO, E-E-A-T, LLMO, AI- and modern search engine technology, content marketing and customer journey management. As an author, Olaf Kopp writes for national and international magazines such as Search Engine Land, t3n, Website Boosting, Hubspot, Sistrix, Oncrawl, Searchmetrics, Upload … . In 2022 he was Top contributor for Search Engine Land. His blog is one of the most famous online marketing blogs in Germany. In addition, Olaf Kopp is a speaker for SEO and content marketing SMX, SERP Conf., CMCx, OMT, OMX, Campixx...

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Content from the blog

Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization

Generative AI assistants like ChatGPT or Claude and AI search engines like Perplexity or Google read more

What is the Google Shopping Graph and how does it work?

The Google Shopping Graph is an advanced, dynamic data structure developed by Google to enhance read more

How Google can personalize search results?

The personalization of search results is one of the last steps in the ranking process read more

LLMO: How do you optimize for the answers of generative AI systems?

As more and more people prefer to ask ChatGPT rather than Google when searching for read more

The dimensions of the Google ranking

The ranking factors at Google have become more and more multidimensional and diverse over the read more

How Google evaluates E-E-A-T? 80+ signals for E-E-A-T

In 2022 I published an overview of E-E-A-T signals for the first time, which Google read more