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Author: Olaf Kopp

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SEO Research Suite Newsletter

In my blog , podcasts or as a guest author I publish articles every month. Every week I analyse new SEO related patents & papers for my SEO Research Suite. Interested? I’ll keep you informed nearly every week about my articles and new analysis of SEO related patents and research papers in my database. I publish content almost every day on Linkedin. You can follow me there also!

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About Olaf Kopp

Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO & Content at Aufgesang GmbH. He is an internationally recognized industry expert in semantic SEO, E-E-A-T, LLMO & Generative Engine Optimization (GEO), AI- and modern search engine technology, content marketing and customer journey management. As an author, Olaf Kopp writes for national and international magazines such as Search Engine Land, t3n, Website Boosting, Hubspot, Sistrix, Oncrawl, Searchmetrics, Upload … . In 2022 he was Top contributor for Search Engine Land. His blog is one of the most famous online marketing blogs in Germany. In addition, Olaf Kopp is a speaker for SEO and content marketing SMX, SERP Conf., CMCx, OMT, OMX, Campixx...

What we can learn about Googles AI Search from the official Vertex & Cloud documentaion - 19. September 2025
What we can learn from DOJ trial and API Leak for SEO? - 6. September 2025
Top Generative Engine Optimization (GEO) Experts for LLMO - 3. September 2025
From Query Refinement to Query Fan-Out: Search in times of generative AI and AI Agents - 28. July 2025
What is MIPS (Maximum inner product search) and its impact on SEO? - 20. July 2025
From User-First to Agent-First: Rethinking Digital Strategy in the Age of AI Agents - 18. July 2025
The Evolution of Search: From Phrase Indexing to Generative Passage Retrieval and how to optimize LLM Readability and Chunk Relevance - 7. July 2025
How to optimize for ChatGPT Shopping? - 1. July 2025
LLM Readability & Chunk Relevance – The most influential factors to become citation worthy in AIOverviews, ChatGPT and AIMode - 30. June 2025
Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization - 16. June 2025

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Content from the blog

What we can learn about Googles AI Search from the official Vertex & Cloud documentaion

As an SEO professional, understanding the intricate mechanisms behind Google’s search and generative AI systems read more

What we can learn from DOJ trial and API Leak for SEO?

With the help of Google Leak Analyzer, I have compiled all insights from the DOJ read more

Top Generative Engine Optimization (GEO) Experts for LLMO

Generative engine optimization, or GEO for short, also known as large language model optimization (LLMO), read more

From Query Refinement to Query Fan-Out: Search in times of generative AI and AI Agents

The introduction of generative AI, LLMs and AI Agents, represents a significant evolution in search read more

What is MIPS (Maximum inner product search) and its impact on SEO?

Maximum Inner Product Search (MIPS) and Inner Product Search (IPS) represent a fundamental shift in read more

From User-First to Agent-First: Rethinking Digital Strategy in the Age of AI Agents

The digital landscape is on the verge of a fundamental transformation. While ChatGPT and similar read more