Author: Olaf Kopp
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In my blog , podcasts or as a guest author I publish articles every month. Every week I analyse new SEO related patents & papers for my SEO Research Suite. Interested? I’ll keep you informed nearly every week about my articles and new analysis of SEO related patents and research papers in my database. I publish content almost every day on Linkedin. You can follow me there also!

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About Olaf Kopp

Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO & Content at Aufgesang GmbH. He is an internationally recognized industry expert in semantic SEO, E-E-A-T, modern search engine technology, content marketing and customer journey management. As an author, Olaf Kopp writes for national and international magazines such as Search Engine Land, t3n, Website Boosting, Hubspot, Sistrix, Oncrawl, Searchmetrics, Upload … . In 2022 he was Top contributor for Search Engine Land. His blog is one of the most famous online marketing blogs in Germany. In addition, Olaf Kopp is a speaker for SEO and content marketing SMX, CMCx, OMT, OMX, Campixx...

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Content from the blog

The most important ranking methods for modern search engines

Modern search engines can rank search results in different ways. Vector Ranking, BM25, and Semantic read more

Digital brand building: The interplay of (online) branding & customer experience

Digital brand building or branding is one of the central topics in online marketing. Read read more

How to become a really good SEO

I’ve been doing SEO for 15+ years now and it’s been a long road of read more

Helpful content: What Google really evaluates?

Since the first Helpful Content Update in 2022, the SEO world has been thinking about read more

Interesting Google patents & research papers for search and SEO in 2024

In this article I would like to contribute to archiving well-founded knowledge from Google patents read more

Information gain score: How it is calculated? Which factors are crucial?

Information gain is one of the most exciting ranking factors for modern search engines and read more