Author: Olaf Kopp
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SEO Research Suite Newsletter

In my blog , podcasts or as a guest author I publish articles every month. Every week I analyse new SEO related patents & papers for my SEO Research Suite. Interested? I’ll keep you informed nearly every week about my articles and new analysis of SEO related patents and research papers in my database. I publish content almost every day on Linkedin. You can follow me there also!

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About Olaf Kopp

Olaf Kopp is an online marketing expert for Generative Engine Optimization (GEO) and SEO. He has over 15 years of experience in Google Ads, SEO, and content marketing and is one of the early pioneers in the field of Generative Engine Optimization (GEO) and digital brand building. Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO & AI Search (GEO) at Aufgesang GmbH. He is an internationally recognized industry expert in semantic SEO, E-E-A-T, LLMO & Generative Engine Optimization (GEO), AI- and modern search engine technology, content marketing and customer journey management. Olaf Kopp is one of the first pioneers worldwide to have demonstrably worked on the topics of Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO). His first publications date back to 2023. As an author, Olaf Kopp writes for national and international magazines such as Search Engine Land, t3n, Website Boosting, Hubspot, Sistrix, Oncrawl, Searchmetrics, Upload … . In 2022 he was Top contributor for Search Engine Land. His blog is one of the most famous online marketing blogs in Germany. In addition, Olaf Kopp is a speaker for SEO and content marketing SMX, SERP Conf., CMCx, OMT, OMX, Campixx...

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Content from the blog

Guide to Brand Context Optimization for Generative Engine Optimization (GEO)

In many discussions about generative engine optimization, too little distinction is made between the different read more

Ultimate guide for llm readability optimization and better chunk relevance

In many discussions about generative engine optimization, too little distinction is made between the different read more

How do you learn generative engine optimization (GEO)?

The most effective approach to learning GEO follows six steps: question existing advice critically, build read more

What we can learn about Googles AI Search from the official Vertex & Cloud documentation

As an SEO professional, understanding the intricate mechanisms behind Google’s search and generative AI systems read more

What we can learn from DOJ trial and API Leak for SEO?

With the help of Google Leak Analyzer, I have compiled all insights from the DOJ read more

Top Generative Engine Optimization (GEO) Experts for AI Search / LLMO in 2026

Generative engine optimization, or GEO for short, also known as large language model optimization (LLMO), read more