LLMO / GEO: How to optimize content for LLMs and generative AI like AIOverviews, ChatGPT, Perplexity …?
In the rapidly evolving digital landscape in the AI era, a silent revolution has fundamentally read more
LLMO / Generative Engine Optimization: How do you optimize for the answers of generative AI systems?
As more and more people prefer to ask ChatGPT rather than Google when searching for read more
E-E-A-T: Discovery and evaluation of high quality ressources
The assessment of the Quality and authority of websites is crucial for search engines and read more
Learning to Rank (LTR): A comprehensive introduction
In the age of the internet and vast amounts of data, the ability to find read more
Quality Classification vs. Relevance Scoring in search engines
SEOs should know the difference between relevance scoring and quality classification. Relevance scoring is an read more
How Google evaluates E-E-A-T? 80+ ranking factors for E-E-A-T
In 2022 I published an overview of E-E-A-T signals for the first time, which Google read more
Query document matching: How are queries matched with documents in information retrieval?
Query-document matching is the core process of a search engine, where a system identifies the read more
Overview: Brand Monitoring Tools for LLMO / Generative Engine Optimization
Generative AI assistants like ChatGPT or Claude and AI search engines like Perplexity or Google read more
What is the Google Shopping Graph and how does it work?
The Google Shopping Graph is an advanced, dynamic data structure developed by Google to enhance read more
How Google can personalize search results?
The personalization of search results is one of the last steps in the ranking process read more